Up until now, Amazon has chosen to not follow in the footsteps of so many tech companies before them by paying big bucks for a Super Bowl commercial. That changes this February when the Carolina Panthers take on the Denver Broncos in Super Bowl 50. Amazon’s first-ever Super Bowl ad is for the Echo and features Alec Baldwin and former Miami Dolphins quarterback Dan Marino using Alexa to help plan Super Bowl party dubbed #BaldwinBowl. The video above is a teaser for the actual commercial set to air during the big game.