Amazon’s 3rd annual Prime Day will be July 11 — Deals start on July 10 at 6pm PT / 9pm ET

Amazon has just announced that their third annual Prime Day sales event will be on July 11. However, what’s different this year, instead of deals starting at midnight, deals will start the previous evening on July 10 at 6pm PT / 9pm ET. Prime Day is like Amazon’s own Black Friday where Prime members can take advantage of all-time low prices. Typically, for Amazon’s own hardware, like the Fire TV or Echo line, sale prices on Prime Day are lower than any other sale throughout the year, including Black Friday and Cyber Monday. Many of the “Great” prices listed in my Amazon Device Buyer’s Guide are typically only seen on Prime Day. As always, I’ll literally be spending all day that day continuously posting the best deals as they become available, so be sure to come by the site early and often. Here’s everything you need to know ahead of time about Prime Day this year.

For starters, Prime Day is not a one day event. There are always decent deals that arise during the days leading up to the event. Amazon has even kicked off today’s announcement with a few deals that are available right now, like 4 months of Prime Music Unlimited for $0.99 and 40% off 6 months of Audible. Visit the Prime Day Page to see other offers that are already live.

Countdown Deals

The deals on Prime Day proper, which again, will actually start the day before on July 10 at 6pm PT / 9pm ET, are typically the best, but Amazon always has Countdown Deals that are worthwhile. This year, the countdown deals will start July 5. These historically consist of Alexa-exclusive deals, that must be ordered through Alexa, and discounted digital content, like Amazon Video purchases or rental deals. This year, Amazon has given us a hint at the Countdown Deals by giving each day a label. Those labels are:

  • July 5: Voice Shopping
  • July 6: Amazon Music
  • July 7: Prime Video
  • July 8: Everyday Essentials
  • July 9: Reading with Prime
Prime Day Spotlight Deals

Spotlight Deals are typically the best deals of the day. These include Amazon’s own hardware. These deals usually go live right when the main sales event starts. That’s typically at midnight, but it sounds like the Spotlight Deals will start at 6pm PT on July 10. Amazon will most likely announce some of the items and prices for Spotlight Deals on July 9th or the morning of July 10th, so be sure to check back for that because I’ll break it all down.

Lightning Deals

In addition to the coveted Spotlight Deals, there will be Lightning Deals that start and end all day, as often as every 5 minutes. These deals will start at specific times and last until they either sell out or expire. It’s typically difficult to plan ahead for these deals because they are not announced ahead of time. These are the deals I’ll be hunting for and posting about all day, after the initial rush of Spotlight Deals. I typically concentrate my hunt on electronics for home entertainment and smart home automation, since those tend to appeal most to Fire TV and Echo device owners.

Other Deals

The best deals on Prime Day typically come from combining discount incentives with sale prices. It’s common for Amazon to offer generic discounts for shopping through Alexa, like $10 off your first Alexa order on Prime day, or $30 off a $150 order using the Amazon Credit Card. There are also often free credits you can earn just for trying a new Amazon service for free.

I pretty much dedicate my entire time on Prime Day (and the day before) on finding you guys the best deals. As you’d expect, many of the best deals sell out quickly, so if you aren’t subscribed to receive my email notifications yet, now is probably a good time to do that so you learn about deals immediately and don’t miss out on the best deals. You can totally unsubscribe after Prime Day if that’s all you care about. It’s cool ;-).

  1. Clamslam says:

    Do you think they will have a deal for the Echo Show on Prime Day since it’s so new? I am on the fence right now and may wait until they run a better offer.

  2. Tara Brown says:

    I don’t understand how to get the Audible deal…do you know if it’s only for new members? Thanks!

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