Amazon holds a big announcement event every year where it reveals a slew of new devices. This year, the event will be held on September 28th at 9AM PT, according to The Verge and the invitation I received. It will be a virtual event, by invite only, where it’s expected that a lot of smart home devices will be announced, such as new Echos and more. This is likely the event where the 3rd-gen Fire TV I uncovered will also be announced. I’ll be covering all the announcements, so be sure to check back next week.