Rumors of a new free ad-supported video service from Amazon have literally been around for years, but it seems like something may actually be announced this week. According to CNBC, Amazon subsidiary IMDb is expected to announce the new service within the next few days. The service is said to be specifically for Amazon Fire TV users.
The new video service is said to be similar to The Roku Channel, which, incidentally, is now accessible through Fire TV devices. Amazon is said to be in talks with three major media companies to bring past TV shows and movies to the new service. Amazon already runs occasional pre-roll ads before certain content on Fire TV devices, but this new service will also be able to run ads as commercial breaks within programming.
The new video service is said to be added in addition to Prime Video and Amazon Channels, so you’re not going to start seeing more ads in the Amazon content you’re already watching. The new video service is also said to have “an embedded video player” which can be wrapped in ads, but it’s unclear if that has anything to do with Fire TV devices or if it’s something meant to be used on websites.
The new IMDB-branded is said to be announced during Advertising Week, which is marketing event that is currently going on in New York. That could mean that, while it may be announced this week, Fire TV users may not actually have access to the new free content for some time.