The gloves have come off as Amazon will reportedly stop selling streaming video devices that do not support Prime Video, like the Apple TV, Chromecast, and Nexus Player. Bloomberg Business is reporting that Amazon marketplace sellers have been sent an email from Amazon outlining the changes. New listings for non-Prime Video streaming devices will not be allowed and existing inventory will be removed from Amazon on Oct. 29th. Devices like Rokus, Xboxs, and PlayStations will not be affected because they support Prime Video streaming.
“Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
The question of whether it’s Amazon or Apple who has kept Prime Video off of the Apple TV has long been debated. This move is either a way to strongarm non-Prime Video devices to include Prime Video, or a way for Amazon to stifle the competition. Either way, it’s a pretty jerk move by Amazon.
The following is reportedly the full email sent to Amazon sellers, taken from a post on Reddit from last night:
Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Therefore, Amazon has implemented listing restrictions for the followings products:
o Apple TV
o Nexus Player
Effective immediately, you may no longer create new listings for these products, and as of 10/29/15, any existing listings for these products will be removed. There will be no adverse impact on your seller account for the removal, but we request that you refrain from relisting removed products.
Roku, XBOX, and PlayStation all interact well with Prime Video and are not affected by this change.
Thank you for selling on Amazon.