Amazon to launch new streaming music service later this year


The rumors of Amazon launching a new standalone streaming music service to rival the likes of Spotify, Apple Music, and Google Play Music are being reaffirmed. Amazon will reportedly launch a subscription music service “in late summer or early fall” that will cost $9.99 per month. Prime Music will remain available to Prime members, while the new service gives customers who want a more robust catalogue from Amazon an option.

Since easy access to streaming music is a major selling point for Alexa and the Amazon Echo, it makes sense for Amazon to want a first-party option that keeps customers from having to resort to services like Spotify, which debuted on the Echo earlier this year. While Prime Music’s 1.6+ million catalogue is nice for casual listeners, you can probably expect the new service to offer upwards of 25 million tracks. The big question is, will the new music service be released just to add another item onto Amazon’s growing repertoire of digital media services, or will there be something unique about it that entices customers of competing services to switch? We should know later this year.

  1. Gerry says:

    Another question is if they will make a Google or Apple app for it now that they don’t sell Chromecasts and Apple TVs.

    • AFTVnews says:

      There’s already an Amazon Music app in both the Apple App Store and Google Play Store, so I expect they’ll just update the existing apps to work with the new service. As for TV apps for Apple TV and Android TV, I doubt they’ll release apps for those platforms since I’d imagine the percentage of users who listen to audio-only music through TV devices is small, and it would contradict their stance with Amazon Video apps on those platforms.

      Ultimately, I think this new service is being released for Alexa users. Currently, if you ask for a song that’s not in Prime Music, your only option is to purchase it. I imagine that causes people to launch Spotify or Pandora. A new music service that’s 20 times the size gives Alexa users an option other than purchasing individual tracks, and will keep more people using Amazon services instead of the competition.

  2. Hugo Ramirez says:

    I stopped using Amazon Prime music because it has the worst sound quality. Too me 256kbps MP3 sounds terrible. At least Play Music 320 MP3 sounds better. However Apple Music at 256 AAC sounds amazing which is why I decided on that service.

  3. Big John says:

    I know it’s all speculation at this point, but do you think this new expanded streaming music service will be included for free with Amazon Prime? Or will it require a separate subscription?

    • jbrodack says:

      From the post it sounds like it will be a separate subscription. I wouldn’t be surprised if there was a discount or something for prime members.

      For me the prime music is good enough since I’m more interested I owning music and it gives me enough extra songs that I don’t own. For someone that primarily streams music it might not be enough.

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