Amazon has launched its new Amazon Video Direct service which allows content creators to directly upload videos to Amazon’s video platform. Content creators can choose to monetize their videos in several ways, including a revenue sharing model that pays creators based on minutes viewed if they make their content available for free to Amazon Prime subscribers. Content publishers can also choose to be compensated through more traditional means by setting a rental, purchase, or subscription price, as well as a free-with-ads option. Videos will be available, alongside traditional content, on all Amazon Video supported platforms, including the Fire TV and Fire TV Stick.
It’s clear Amazon is positioning themselves to challenge YouTube with this new platform. The revenue sharing option in Amazon Video Direct, which pays content creators by the number of minutes their content was viewed, is nearly identical to YouTube Red. Amazon has gone a step further by creating a bonus incentive they’re calling “Amazon Video Direct Star,” where the top 100 titles each month will receive their share of a $1,000,000 bonus paid directly by Amazon.
Amazon has already lined up several launch partners for the new service, which include How Stuff Works, Mattel, Conde Nast Entertainment, and The Guardian. Several of the recent Prime add-on subscription options that have appeared, like Xive TV, are a result of this new self-service video platform.