During its fourth-quarter earnings call yesterday, Amazon revealed it spent $16.6 billion on content in 2022. That’s up from spending $13 billion in 2021. That figure includes around $7 billion spent on original content, live sports, and licensed content available for free for Prime members. That’s up from $5 billion spent the previous year. While not explicitly detailed by Amazon, it’s generally accepted that the company spent $1 billion for rights to stream Thursday Night Football last year and over half a billion on the first season of its most popular original series, “The Lord of the Rings: Rings of Power.”

For comparison, according to TechCrunch, Disney spent $33 billion on content of which $11 billion went towards live sports. Netflix and HBO each spent about $18 billion. Lastly, Paramount+ says it plans to increase its content spending to $6 billion by 2024.