Most Amazon Black Friday deals have been live for several days but a few new ones are just barely trickling out this morning. Amazon released new Kids Echo bundles this morning and a few new Fire TV Smart TVs also dropped further in pricea few hours ago. Another new deal for today is the Amazon Smart Plug for $14.99, which is 40% off its regular price of $24.99. This sale matches the lowest price Amazon’s own smart plug has ever been. While this isn’t the least expensive smart plug on the market or the one with the most features, what you get by choosing it over others is simplification. That’s because it comes pre-linked to your account and, if you’ve previously saved your Wi-Fi password with Amazon while setting up a new device, Alexa should be able to configure the plug in seconds by powering it on and saying “Alexa, find my device.” There’s also the advantage of needing to only use the Alexa app for everything related to this plug, instead of yet another 3rd-party smart home app.