Amazon is discussing the possibility of launching its own live TV service, according to Bloomberg Business. A source says Amazon has reached out to CBS and NBC to express interest in carrying their channels on the new service. It’s unclear if negotiations have started or if Amazon is just looking into the economics of such a service.
With Sling TV’s success and Apple reportedly working on their own live TV service, it seems Amazon wants in on the live TV game. They are in one of the best positions to pull it off since they have one of the best back-end cloud platforms available and have the Fire TV customer base to directly offer a live TV service to. Judging by how much trouble Apple has had landing deals, it seems the most difficult part for Amazon will be signing up TV networks at a reasonable price.