Amazon has dropped the 2nd-gen Fire TV box from the “Fire TV Family” banner that appears at the top of product pages for Fire TV devices. The Fire TV Stick and Fire TV Edition television remain, but replacing the Fire TV + HD Antenna bundle is a new bundle for the Fire TV Edition television with an HD antenna. The Fire TV Family page also no longer lists the Fire TV box in the main list of products, but it does still include the Certified Refurbished Fire TV near the bottom.
At this time, the Fire TV box is listed as “Currently unavailable.” It has received that designation before, when supplies were very low, but it has never been removed from the carousel banner or the main Fire TV Family page.
This is all a good indicator that new Fire TV devices will be announced soon. The 1st-gen Fire TV and the 1st-gen Fire TV Stick both became unavailable and saw changes to their listings on Amazon’s site within a month of their successors being announced.
I’ve already found evidence of two new Fire TV models being worked on within Amazon. I don’t believe the current Fire TV Stick will be replaced this year, but the removal of the Fire TV 2 today further backs my theory that the recently uncovered “AFTA” Fire TV model is the Fire TV 3. I still believe that the upcoming “AFTN” Fire TV model I discovered is a mid-tier device that will be positioned between the current Fire TV Stick and a new flagship Fire TV 3.