Amazon releases its first Amazon-branded Fire TV Edition televisions

Amazon has just launched its first Amazon-branded Fire TV Edition televisions using its AmazonBasics private label in India. The first two TVs being released, among several in the series, are a 55-inch model for ₹34,999 (~$480 USD) and a 50-inch model for ₹29,999 (~$410 USD). Both sizes are 4K UHD TVs with support for Dolby Vision, HDR10, and HLG high dynamic range formats, as well as Dolby Atmos audio.

AmazonBasics is one of Amazon’s private label “house” brands which it use to sell a massive assortment of products, similar to Costco’s Kirkland brand and Walmart’s Great Value brand. Considering Amazon released an AmazonBasics Microwave a couple of years ago with Alexa support, I guess it’s no surprise that it would eventually do something similar with televisions and the Fire TV operating system. While AmazonBasics is not well known for large electronics or appliances in most countries, that’s not the case in India, where you can buy AmazonBasics branded dishwashers, air conditioners, and even refrigerators. So, an AmazonBasics TV in India actually makes a lot of sense.

The 50-inch and 55-inch TV sizes being released first support a 4K video resolution of 3840 x 2160 at 60 fps. There will also be a 43-inch 4K TV released in the future with similar specs. In addition to those three 4K TVs, Amazon plans to also release a 43-inch 1080p TV and a 32-inch 720p TV in India under the AmazonBasics brand and running the Fire TV operating system. These smaller sizes will have a feature set that differs from the 50-inch and 55-inch TVs.

The 50-inch and 55-inch AmazonBasics Fire TV Edition TVs seem to be identical to each other, apart from their screen sizes. They have 3 HDMI 2.0 ports, optical audio out, and 2 USB ports (1 USB 3.0 and 1 USB 2.0) “to connect hard drives and other USB devices.” They offer DTH integration, which is India’s primary satellite TV format, that allows for easy switching between DTH channels and streaming service apps. They also have an “IR Port to control connected devices like Soundbars, Receivers and Set top boxes.”

These new AmazonBasics Fire TV Edition televisions feature an Amlogic 1.95 GHz quad-core CPU and a Mali-G31 MP2 GPU with Amlogic’s “9th generation imaging engine.” While the exact SoC model is not yet known, I’d guess that these TVs are using one of Amlogic’s T9## family of SoC’s, such as the T962 or T972 line of chips. Other specs, such as the amount of RAM and internal storage, are also unknown, but I’ll update this article once those details are inevitably published on Amazon’s Fire OS developer site.

As you’d expect with any modern Fire TV device, these TVs come with Alexa smart assistant capabilities through the included Alexa Voice Remote. The remote included with these TVs appears to be identical to the remote shipping with the latest Fire TV Edition televisions in the US and Canada. Judging by the software version Amazon has listed for these new TVs, they are running Fire OS 7, which is Amazon’s latest operating system, however, they don’t appear to be launching with Amazon’s new Fire TV interface. Conversely, the Onida Fire TV Edition televisions launched this year in India are running Amazon’s older Fire OS 6 operating system.

These AmazonBasics televisions are the latest to join the growing assortment of Fire TV Edition televisions available around the world. Amazon’s portfolio of smart TVs running the Fire TV operating system kicked off in 2017 with TVs from Element that were only available in the US, really gained traction in 2018 due to a partnership Best Buy, and now includes numerous TV brands and models available in several countries. Amazon has now put its own brand into the mix and we’ll see where things go from here.

17 comments
  1. Shirley Dulcey says:

    The feature set sounds very much like the Toshiba Fire TV sets that are sold in the US. They may well be nearly the same televisions (though with PAL analog and DVB-T digital tuners instead of ATSC) with different branding.

    After an accounting scandal and a nuclear construction scandal in recent years, Toshiba is a ghost of its former self. Many of its businesses, including nearly all of its consumer product lines in much of the world, have been sold off. In some cases the rights to the brand may have gone to different companies in different parts of the world.

    Toshiba TVs sold in the US are made by Compal, a company based in Taiwan. Toshiba TVs sold in India are made in India by a branch of the original Toshiba company. Amazon would not be able to use that brand for the Compal-manufactured TVs it sells, if that’s where the new TVs for India are coming from.

    • I also initially wondered if these were just rebranded TVs that we’ve already seen in other countries, but that doesn’t seem to be the case. These TVs are made by Radiant Appliances, an OEM/ODM in India that works with private labels. According to them, they make TVs for Samsung, Panasonic, Motorola, and Nokia.

    • Phil K says:

      Correct. I have this Toshiba 43″Fire TV and the remote looks exactly like the one shown here, within. I bought mine at Best buy around Labor Day.

      • Having the same remote does not mean the TVs are the same because the Fire TV Edition remotes are designed by Amazon. This same remote is used by Fire TV Edition devices from Toshiba, Insignia, TCL, Nebula, and now AmazonBasics.

  2. James says:

    I’d say the T962X2 or T962X3.

    The T962 is old and uses a Mali-450 GPU.

    • Oh, right. I didn’t mean those exact SoCs, rather, those lines/families. I updated the post to make that a bit clearer. Thanks for pointing that out.

      • Jimmy D Brown says:

        Sometimes it is better to buy a separate new Amazon firestick or cube rather than use the Amazon firestick that comes installed with the tv. We bought a new 2020 LG TV that included a amazon fire stick installed but the HBOmax app did not work with the amazon fire hardware that was installed with the LG TV. It probably just needed a software update but useless at the time for the app. HBO movies were accessible but not Hbomax movies. Not sure of any other option to fix the problem unless you have any advice to fix that issue.

  3. mike harrington says:

    No roku

  4. Rob M says:

    If you’re going to try to communicate in the English language, please learn that corporate entities are exactly that – a corporation is not a “they.” You start referring to Amazon as an “its,” then in the same sentence switch to “their.” This creeping bad grammar habit is, well, creepy. And lazy. How difficult can it be to edit this headline? “Amazon releases their first Amazon-branded Fire TV Edition televisions” No, Amazon released its first self-branded TVs. Or did they?

    • You’re absolutely right and I’ve modified the title/article. This is a bad habit that I’ve formed because I worked with the people making these products for a year. To me, they are a “they” because when I think about who released these TVs, I’m thinking about the actual individuals that I personally know who made it happen, and not the company. Regardless, I’ll try to be better at catching myself with this mistake before publishing.

    • Shirley Dulcey says:

      A corporation IS (are) a they in British English. They routinely say and write things like “Amazon are launching a new TV today”. But they do it consistently. The issue is consistency, and I sometimes slip on it myself.

      Americans have complicated unwritten rules about it. Sports teams, for example, DO use the plural, even though professional sports teams are corporations.

  5. Ahmad Kishani says:

    this insane

    these tv prices in australia about 500 AUD and 600 AUD

    and i like how it got dolby vision and dolby atmos with 4k and hdr and hdr 10

    if i wanna buy a tv from Samsung or sony or LG it will cost minimum 1500 AUD australian dollar

    bring it on amazon ! we need a cheap tv that got fire tv os and got all the new technologies at once in the same tv

  6. Timothy Priddy says:

    I’m wondering if you can use a real Fire TV remote with them; you can’t with the Insignia Fire TV Edition sets.

    • Alf Trubshaw says:

      My nephew got a JVC TV with inbuilt Fire TV as a Christmas present and I installed some apps on it using the remote control app for Android devices. Much less clunkier than the actual remote.

  7. Mary Ravenell says:

    How much are the fire tv is going for

  8. MILERA4853 says:

    Thank you!!1

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