Amazon has just launched its first Amazon-branded Fire TV Edition televisions using its AmazonBasics private label in India. The first two TVs being released, among several in the series, are a 55-inch model for ₹34,999 (~$480 USD) and a 50-inch model for ₹29,999 (~$410 USD). Both sizes are 4K UHD TVs with support for Dolby Vision, HDR10, and HLG high dynamic range formats, as well as Dolby Atmos audio.
AmazonBasics is one of Amazon’s private label “house” brands which it use to sell a massive assortment of products, similar to Costco’s Kirkland brand and Walmart’s Great Value brand. Considering Amazon released an AmazonBasics Microwave a couple of years ago with Alexa support, I guess it’s no surprise that it would eventually do something similar with televisions and the Fire TV operating system. While AmazonBasics is not well known for large electronics or appliances in most countries, that’s not the case in India, where you can buy AmazonBasics branded dishwashers, air conditioners, and even refrigerators. So, an AmazonBasics TV in India actually makes a lot of sense.
The 50-inch and 55-inch TV sizes being released first support a 4K video resolution of 3840 x 2160 at 60 fps. There will also be a 43-inch 4K TV released in the future with similar specs. In addition to those three 4K TVs, Amazon plans to also release a 43-inch 1080p TV and a 32-inch 720p TV in India under the AmazonBasics brand and running the Fire TV operating system. These smaller sizes will have a feature set that differs from the 50-inch and 55-inch TVs.
The 50-inch and 55-inch AmazonBasics Fire TV Edition TVs seem to be identical to each other, apart from their screen sizes. They have 3 HDMI 2.0 ports, optical audio out, and 2 USB ports (1 USB 3.0 and 1 USB 2.0) “to connect hard drives and other USB devices.” They offer DTH integration, which is India’s primary satellite TV format, that allows for easy switching between DTH channels and streaming service apps. They also have an “IR Port to control connected devices like Soundbars, Receivers and Set top boxes.”
These new AmazonBasics Fire TV Edition televisions feature an Amlogic 1.95 GHz quad-core CPU and a Mali-G31 MP2 GPU with Amlogic’s “9th generation imaging engine.” While the exact SoC model is not yet known, I’d guess that these TVs are using one of Amlogic’s T9## family of SoC’s, such as the T962 or T972 line of chips. Other specs, such as the amount of RAM and internal storage, are also unknown, but I’ll update this article once those details are inevitably published on Amazon’s Fire OS developer site.
As you’d expect with any modern Fire TV device, these TVs come with Alexa smart assistant capabilities through the included Alexa Voice Remote. The remote included with these TVs appears to be identical to the remote shipping with the latest Fire TV Edition televisions in the US and Canada. Judging by the software version Amazon has listed for these new TVs, they are running Fire OS 7, which is Amazon’s latest operating system, however, they don’t appear to be launching with Amazon’s new Fire TV interface. Conversely, the Onida Fire TV Edition televisions launched this year in India are running Amazon’s older Fire OS 6 operating system.
These AmazonBasics televisions are the latest to join the growing assortment of Fire TV Edition televisions available around the world. Amazon’s portfolio of smart TVs running the Fire TV operating system kicked off in 2017 with TVs from Element that were only available in the US, really gained traction in 2018 due to a partnership Best Buy, and now includes numerous TV brands and models available in several countries. Amazon has now put its own brand into the mix and we’ll see where things go from here.