Amazon rebrands Twitch Prime as Prime Gaming

Twitch Prime launched nearly 4 years ago and has been giving gamers with a Prime membership a regular stream of free games and in-game loot, as well as 1 free Twitch channel subscription for their favorite streamer, ever since. Amazon is now making the Prime perk a bit more of a 1st-party offering by rebranding it as Prime Gaming. This detaches it from Twitch, the live streaming platform, and better aligns it with Amazon’s core offerings, like Prime Video and Prime Music. Prime Gaming still offers Prime members the same benefits that Twitch Prime offered, but a rebranding is often a precursor to something bigger coming in the near future.

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One comment
  1. Charlie_ says:

    Hopefully they clean house over there. The Twitch division is terribly run and the entire platform is stagnating.

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