Amazon rebrands FreeTime to Amazon Kids and Amazon Kids+

Amazon has announced that they are rebranding their kid-friendly service formerly known as Amazon FreeTime into Amazon Kids. The paid subscrition service formerly known as Amazon FreeTime Unlimited will now be adopting the “+” symbol that many streaming services are using and be known as Amazon Kids+.

The service and features aren’t changing much. Like the current Amazon FreeTime, Amazon Kids will still be a free way for parents to control a child’s access to content and devices. Amazon Kids+ will be the new name for the subscription service that includes access to over 20,000 kid-friendly books, movies, audiobooks, and games. Amazon does say they are expanding the family-friendly content catalog to include “hundreds of new video titles hand-selected for ages six to 12” as well as iHeartRadio Family music stations.

The price of Amazon Kids+ will be the exact same as FreeTime Unlimited. Prime members pay $2.99/month for a single child or $6.99/month for up to four children. Paying annually for the family plan saves about $15 by dropping the cost to $69/year. Non-Prime members will continue to pay $4.99/month for one child, $9.99/month for up to 4 children, and $99/year for the family plan. Amazon notes that existing subscribers will continue to see “AMZNFreeTime” on their billing statement for the time being.

The full rebranding will start this fall and take several months, so you’ll continue to see Amazon FreeTime and FreeTime Unlimited apps and branding on Fire tablets and Fire TVs for a bit longer.

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