Amazon has announced that they’ll be bringing their Prime Instant Video service to Japan this fall. This is surely a direct response to Netflix who, earlier this month, announced they’ll be launching their streaming service in Japan on September 2nd. Amazon says Prime Video in Japan will feature “thousands of popular Japanese and U.S. movies and TV shows, anime series, music concerts and variety shows, plus Amazon’s own award-winning originals and new Japanese originals.” Japan’s Prime membership will remain at the relatively cheap price of ¥3900 per year, which is about $32.50 per year. For comparison, Netflix will be priced from ¥650 (about $5.40) to ¥1,450 (about $12) a month in Japan. Amazon’s advantage in Japan over Netflix is that they’ve been running Amazon Prime in Japan for over 10 years and already have an existing base of subscribers, while Netflix will be starting from scratch.