Amazon has fallen into the habit of discounting the price of Prime membership to celebrate award show wins. They dropped the price of Prime to $72 after winning at the 72nd Golden Globes, to $67 after winning at the 67th Emmys, and to $73 after winning at the 73rd Golden Globes. Amazon just won 6 Emmy awards at the 68th Emmys, so there’s a good chance they’ll be discouting Prime membership to $68 very soon.
The sale usually happens the Friday that follows the award show and lasts only one day. So if you’ve been thinking of signing up for Prime, or giving a year of Prime membership as a gift to someone, mark your calendar and wait until this Friday. These award show discounts are usually the only time the price of Prime membership is ever reduced.
Unfortunately, it doesn’t look Amazon is going to be discounting Prime membership this year to celebrate their Emmy wins. Sorry if you got your hopes up for nothing. Prime was discounted for the last 3 award show wins, but it looks like history doesn’t always repeat itself.