Amazon has announced that Prime Day this year will kick off on July 16 at 12pm PT / 3pm ET and will run through July 17. As always, I will cover all the deals leading up to Amazon’s biggest sales event of the year, as well as round-the-clock coverage once the main event starts. Just like last year, there will be deals trickling out during the days leading up to Prime Day. Amazon has already kicked things off with the Amazon Echo Show going on sale for $129.99, which is the new lowest price that it has ever been.
Prime Day is like Amazon’s own personal Black Friday. It has grown to become a multi-day sales event where we usually see the lowest prices ever for Amazon’s own hardware. Amazon says this year “will feature double the deals on Amazon devices and the biggest deals yet on Alexa-enabled products like Echo, Fire TV and Fire tablets.” The deals are only available to Prime members. If you’re not a Prime member, you can sign-up for a free 30-day trial in order to take advantage of the deals all month, and then choose to cancel before the month is over, if you want, without paying anything extra.
The following deals are already available starting today:
- Amazon Echo Show for $129.99 – Regularly $229.99
- 3-Months Audible Membership for $4.95/month – Regularly $14.95
- 3-Months of Kindle Unlimited Membership for $0.99 – Regularly $29.97
- 4-Months Amazon Music Unlimited Membership for $0.99 – Regularly $31.96
This year there will also be deals available at Whole Foods. If you have a Prime Rewards Visa Card, between July 14-17 you will receive 10% cashback on all Whole Foods purchases, instead of the usual 5% cashback. There will also be “10% off hundreds of sale items” and “deep discounts on select popular products.”
Last year, many of Amazon’s devices went on sale before actual Prime Day arrived and some even sold out before Prime Day started. I’ll be posting about all the deals as they go live and, more importantly, letting you know how good or mediocre each deal is. There’s no way to know when a particular product will go on sale, so if you want to be notified the moment a deal goes live, your best bet is to subscribe to my email notifications.