Amazon places the Fire TV 2 “Under Review”


The 2nd-generation Amazon Fire TV product page is currently displaying an “Item Under Review” notice. This is Amazon’s generic message that they place next to products which have elicited customer feedback which needs to be investigated. The message states “there may be something wrong with our inventory of the item, the way we are shipping it, or the way it’s described here.” The Fire TV 2 has also been listed as “Currently Unavailable” at various times today. The Fire TV Gaming Edition, HD Antenna Bundle, and Fire TV Stick do not have the same notice.

There are numerous reasons why the Fire TV 2 could be displaying this notice. With the ever changing landscape of streaming devices, and the high density of information on the page, it could simply be that customers have complained information on the Fire TV’s product page is no longer accurate. For example, Amazon’s comparison chart lists the Apple TV has having only 70 apps, which is very outdated information. That chart alone would merit the need to place the Fire TV’s product page under review.

Another possible reason for placing the Fire TV under review is the recent addition of the app blacklist introduced by the latest software update. There has no doubt been an influx of negative feedback aimed at Amazon due to these recent changes, so perhaps placing the Fire TV under review is acknowledgment from Amazon that customer feedback regarding the blacklist is being heard and discussed. I’ve reached out to Amazon’s PR team for specifics regarding the notice and will update this post if I hear back from them.


Just a couple hours later and the “Item Under Review” notice is now gone.

  1. Gareth Price says:

    Just for the record, no embargo on availability on the UK side. Showing as ‘In Stock’ and available for delivery tomorrow with Prime

  2. Masterblaster says:

    People wouldn’t leave negative feedback / review if there wasn’t a problem. Since there’s no way of getting any feedback from Amazon about the problem or the fix, the customer tells the public of their frustrations. Thus Amazon’s lack of customer support results in negative sale reviews. So Amazon should contact the customers whom left of the negative reviews and try to resolve the issues. Amazon could create a support forum dedicated to Amazon products and services or a feedback within the user interface. This my opinion, what do you think?

    • Jeff_C says:

      Please consider that people tend to give negative feedback when they hit a few issues. People that are perfectly happy with the product tend to avoid leaving any feedback at all. So we cannot read too much into this at he moment.

  3. Ujn Hunter says:

    Definitely due to complaints of people’s Fire TVs no longer functioning the way they used to.

  4. Joe D says:

    I made sure to update all the 5 star reviews I left for all my FireTVs to much lower ratings after they blocked FireStarter. I’m sure other people did too. I’d bet that triggered the review.

  5. John says:

    It should remain as my new fire tv 2 does not passthrough dolby digital audio as it claims it does its ridiculous about to return it

  6. AxR says:

    I know I left a review warning customers that Amazon is removing features like Sony did with the PS3. The review got quite a few helpful ratings so I hope Amazon decides to revert their blacklist.

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