Amazon is giving its Prime Video app a full redesign. A newly overhauled app is starting to roll out now to Fire TV devices, as well as other streaming platforms like Roku, Apple TV, Android TV, and game consoles. The new design closely resembles other streaming apps, such as Netflix, with the navigation menu changed from being a horizontal menu across the top, so a slim vertical menu across the left side.
The new navigation menu consists of Find, Home, Store, Live TV, Free with ads, and My Stuff. Dropped are the dedicated navigation items for Channels and Categories, which were in the old app’s navigation menu. Those areas seem to still exist, but are just not front and center in the navigation menu anymore. The Home screen is divided into sub-sections for All, Movies, TV Shows, and Sports. Those are accessed through a smaller horizontal navigation menu on the Home screen itself, just below the large carousel banner at the top.
Another aspect of the new app that will seem very familiar to Netflix users is what Amazon calls “super carousels,” which are lists of content that use larger portrait-oriented artwork. This poster-style artwork expands into a landscape video preview of the content when you hover over a selection.
With a new “Live TV” item in the navigation menu, there’s more of a focus on live content and sports in the new Prime Video app than in the previous version. The Live TV section pulls up a grid-based channel guide, similar to the one built into the Fire TV itself, but with a more attractive design aesthetic. This section of the app is a bit redundant for those using it on Fire TVs that have the Live tab, but seeing how this app redesign is meant for non-Fire TV devices as well, it makes sense that a guide was included.
The new Prime Video app is supposed to be rolling out now, but I don’t have it yet on any of my Fire TV devices. It’s probably safe to assume that some older models, of both Fire TVs and other streaming devices, won’t get the new app and will stick with the existing one, but I don’t know the list of devices that will and won’t get the new app.