Last year, Amazon launched Appstore Developer Select, a program to encourage developers to create Fire OS  apps by giving qualifying apps premium placement in the Amazon Appstore, 500,000 free ad impressions on the Amazon mobile Network, and a discount on Amazon Web Services. Amazon has expanded the program by including extra benefits specific for Fire TV apps. Developers of qualifying Fire TV apps will receive 500,000 Amazon Coins ($5,000 value) that they can give away to consumers purchasing their apps. With these new benefits, we should start seeing an increase in apps offering free Amazon coins as developers start taking advantage of the programs new incentives.