Amazon has lowered the minimum order amount required to qualify for free shipping for the second time this year. If you aren’t a Prime member, and therefore don’t receive free two-day shipping, you now only need to order $25 worth of goods to receive free shipping. The change was just spotted by BestBlackFriday first, but may have been in effect for several days.
Earlier this year, Amazon lowered their free shipping minimum from $45 to $35. This new policy change, like the one prior, is likely a response to stiff competition from Walmart, who has started their own free shipping policy.
The new $25 minimum for free shipping is now back to where it was in 2013, before the first increase. It sat at $25 for a decade prior to the first policy change, so hopefully it’ll stay at $25 for a while.