Amazon launches HDR video in the UK


Amazon is bringing high dynamic range (HDR) streaming video to the UK through Prime Instant Video. A couple months ago, Amazon became the first video service to offer HDR content when it made the premier season of Mozart in the Jungle and the first episode of Red Oaks available in HDR in the US. Now they’re also making the same content available in HDR in the UK.

HDR video uses image capturing techniques coupled with new television technologies to produce a greater range of luminosity than traditional video. In layman’s terms, HDR video results in a brighter more vivid image without compromising picture detail. HDR video is in its infancy, with only a small number of TVs available, but it has the potential to be the next big sought-after feature after 4K.


  1. Joe says:

    Can/will Fire TV OS5 handle the new x265 encoded videos?

  2. xnamkcor says:

    I can’t tell if the advert people were lazy, or just picked a really bad example. It looks like they just upped the brightness on the “Normal” picture.

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