Amazon has announced the launch of grocery pickup at Whole Foods. The new service allows Prime members to shop Whole Foods through Prime Now and pickup their items in as little as 30 minutes. After picking your items and placing your order, you park in a designated spot for pickups at Whole Foods and your groceries will be brought to your car. You can also use the Prime Now app to indicate you’re on your way so that the order is ready as you arrive. Pickup in as little as an hour is free for orders over $35 and costs $1.99 for orders under $35. Pickup in 30 minutes will cost $4.99. Orders can be picked up between 8 a.m. and 10 p.m. The grocery pickup service is available at select Whole Foods locations in Sacramento and Virginia Beach starting today, and will be rolling out to other stores soon.
We’ll see how long that lasts at those prices and with those time parameters. It’s hard enough already to negotiate the isles of my local Whole Foods. Between isles that are too narrow, end caps that take up too much space, people trying to restock the shelves with big carts blocking the way, kind looking women hawking food with samples on tables getting in the way, kids straying from their mommas running around; now we will also have to face Amazonians rushing up and down the isles packing carriages to meet that 30 minute deadline.