Amazon launches first mobile-only Prime Video plan in India

Amazon Prime Video has teamed up with Airtel, India’s second-largest mobile carrier, to announce Prime Video Mobile Edition in India, the streaming service’s first mobile-only subscription plan. The base subscription costs just Rs 89 (about $1.22) per month and includes 6GB of data, with more expensive plans available that include additional perks.

Prime Video Mobile Edition, as you can guess, provides access to Prime Video content from only a single mobile device. Amazon isn’t the first to try such a plan, as Netflix launched a similar mobile-only plan in India in 2019 for Rs 199 (about $2.72) per month.

There’s no indication that such a Prime Video plan will be made available in other regions at this time, but this isn’t the first time that Amazon has made one of its subscription services available in a restricted form for a lower price. Amazon Music currently offers a single-device plan for $3.99 per month that can only be used on one Echo or Fire TV device. We could see Amazon experiment with similar mobile-only or single-device plans in other regions or for other subscription services.

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