Amazon is reportedly working on Amazon-branded Fire TV Smart TVs for the US

According to an article by Business Insider, Amazon is “planning to roll out its own Amazon-branded TV in the US.” The TVs will reportedly be released “as soon as October” in sizes that range from 55 to 75 inches. The article claims that the TVs are “designed and manufactured by third parties, one of which is TCL,” but then continues to say “Amazon is also working on a separate TV that it is designing in-house.”

Fire TV Smart TVs, formerly referred to as Fire TV Edition TVs, have been available in the US since 2017 when Element and Westinghouse released the first models. The following year, Amazon teamed up with Best Buy to release Fire TV Smart TVs from Toshiba and Insignia, Best Buy’s house brand. While there have been new models released every year since, they have only been under the Toshiba and Insignia brands.

Outside of the US, Amazon has worked with several additional brands, like Grundig, JVC, Onida, Croma, AKAI, HOMEX, and more, for the release of Fire TV Smart TV sets. Then, at the very end of last year, Amazon released its first Amazon-branded Fire TV Smart TV in India under its AmazonBasics house brand. Those TVs, which feature 4K UHD resolution but not many other bells and whistles, come in sizes of 43-inch, 50-inch and 55-inch.

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