Amazon is said to be working on a new free ad-supported streaming video service specifically for Fire TV device owners, according to a report by The Information. The new service, tentatively called Free Dive, is said to be similar to The Roku Channel, which is an ad-support collection of free movies and TV shows available through Roku devices, smart TVs, and the web.
Amazon is said to be in talks with major studios to license older TV shows for the new service. The report says the new service will be separate from Amazon’s ad-free subscription Prime Video service.
Rumors of a free Amazon ad-supported video service have been circling around since at least 2014 and more recently resurfaced about a year ago in 2017. Whether it’s going to actually happen this time is anyone’s guess, but Roku’s recent focus on being primarily an advertisement company, according to its own executives, could be lighting a fire under Amazon to get a piece of the growing video ad market.