Amazon is thinking about pulling all of its sports content into a new dedicated sports app, according to a new report from The Information. Amazon’s live sports programming, which includes NFL Thursday Night Football, Premier League Soccer, and New York Yankees Baseball, to name a few, are streamed through the Prime Video app and are free to watch for Prime members. A dedicated sports app could help to declutter the Prime Video app but also allow Amazon to charge extra for its costly live sports programming.
While Amazon has been reducing expenses lately through large layoffs, CEO Andy Jassy has called live sports “a unique asset” and has indicated that Amazon will continue to invest in it. A standalone sports app would make sense if Amazon’s sports programming continues to grow, but it’s unknown how far along the app is and when or if it will actually be released.