It looks like Amazon will be making the Fire TV and/or Fire TV Stick available globally very soon. The new Fire TV software update, that just started rolling out to devices, has added several new country and language options, including Canada, Australia, Spain, Mexico, France, Italy, and Brazil. Historically, Amazon has only added new language and country options to the Fire TV’s settings when the device was being made available in a new country.
Amazon added a language option to the Fire TV through a software update back in 2014, just a few days after announcing that the device would be available in the UK and Germany for the first time. Since then, the only times they’ve added new language options was when the streaming devices became available in new countries.
A Japanese language option was added once Amazon began selling Fire TV devices in Japan. Most recently, the addition of an Indian specific English option revealed that the Fire TV was being made available in India for the first time, a day before the official announcement.
The software update that just started rolling out to all Fire TV models has added new language options for: English (Canada), English (Australia), Español (México), Español (España), Français (Canada), Français (France), Italiano (Italia), and Português (Brasil). This is a very strong indication that Amazon will officially begin selling Fire TV hardware in Canada, Australia, Mexico, Spain, France, Italy, and Brazil in addition to the US, UK, Germany, Austria, Japan, and India where it is already being sold. If accurate, that would only leave the Netherlands, Singapore, and China as countries where Amazon is available, but where a Fire TV is not.
At the end of last year, Amazon expanded Prime video to over 200 countries all at ounce. It would be fitting that their dedicated streaming device is also made available globally.
When Amazon brought Fire TV hardware to India, they only made the Fire TV Stick available. It would make sense that, if Amazon will be selling a global Fire TV device, they would do the same and only make the Fire TV Stick available. It would be easier to start with a single entry-level device and work up from there with future releases. It’s unlikely that we’ll see either of the two new Fire TV models made available globally at launch.
With the addition of so many new languages, it’s unlikely Amazon will support even basic voice search for all of them at ounce, yet alone Alexa. As a reminder, it took over a year after Alexa first arrived on US Fire TVs that the voice assistant was made available on UK and German Fire TV devices. This might mean that global Fire TV hardware will be sold with the non-voice remote that shipped with the original 1st-generation Fire TV Stick.