Amazon has announced the availability of a Billie Eilish Limited Edition Echo Studio smart speaker which features the music artist’s latest album cover, “Happier Than Ever” printed on the speaker’s fabric cover. The new Echo Studio costs $229.99, which is $30 more than Amazon’s standard Echo Studio flagship smart speaker. It does, however, include 6 months of Amazon Music Unlimited, for both new or existing subscribers, which, at a value of about $50 if you’re a Prime member, does more than cover the extra cost.
Amazon has experimented with unique Echo exteriors for some time. The second-generation Echo Dot offered several fabric and leather covers to spruce up the look of the puck-shaped smart speaker. With the release of the 2nd-gen Echo, Amazon built-in customization since the speaker’s cover was easily removable without any tools. Amazon then released limited edition covers for the 2nd-gen speaker.
Most recently, Amazon experimented with three designer 4th-gen Echo speakers using its crowd-funded platform. Of those three designs, only one of them reached the minimum threshold to be produced. That speaker is still available to pre-order and will be released by March of next year.
This new Billie Eilish Echo Studio likely won’t appeal to most people, but it could indicate that more unique Echo devices are coming. Amazon is expected to announce new Echo devices next week, so there may be some interesting styles to come.