It’s not entirely clear when the practice started, but Amazon is offering select former Prime members the option to start a “One Week Trial” of Amazon Prime for $1.99. Since the dawn of the program, Amazon has offered a 30-day free trial of Prime to first-time subscribers, but once those 30 days are up or once a customer doesn’t renew their subscription, the only option has been to pay the full annual price, which is currently $119 per year, or a monthly price, which is currently $12.99 per month. This appears to be the first time Amazon has offered a one week option for Prime membership.
The $1.99 1-week Prime trial offer seen above appeared during checkout to an Amazon customer during Prime Day. The customer allowed their Prime membership to expire earlier this month without renewing, so it could be that this offer is limited to customers who recently became former Prime members. Once the 1-week trial ends, a regular Prime membership would automatically begin at the monthly rate if the subscription wasn’t canceled.
There doesn’t appear to be a way to manually opt-into this Prime offer. Selectively paying for Prime one week at a time would be a great way for infrequent shoppers to take advantage of the benefits. Since $1.99 for one week is less expensive than the current monthly rate, it’s likely that this offer is being used as an incentive to bring former Prime members back into the program. It’s unlikely that we’ll see Amazon offer a permanent weekly subscription option, but it’s something that former Prime members might want to look out for.