Amazon has just reduced the price of Amazon Fresh for Prime members. The food delivery service, which used to cost $299 annually regardless of your Prime status, now costs $14.99 if you’re a Prime subscriber. That’s a savings of almost $120 compared to the old price. The switch from a single flat annual fee to a monthly fee is also nice because it makes the service a lot easier to try for a month or two before committing to an entire year.
Wrong. PrimeFresh was $299, but included a Prime subscription as well.
PrimeFresh on top of Prime was really $200, so the new pricing model is only $20 cheaper.