Amazon has just put the Fire TV Stick on sale for $34.99. This is the 2nd-generation “Firestick,” as people have come to call it, which is the newest version. This sale is expected to last all week. While this $5 discount is just an “Okay” price on my Amazon Device Buyer’s Guide scale, the Fire TV Stick has not been on sale since Black Friday 2016, so if you’re looking to buy the Stick at a discount, you shouldn’t hesitate because who knows when we’ll see it on sale again. Amazon notably did not put the Fire TV Stick on sale during Prime Day in the US, so there’s no guarantee we’ll see it go on sale this Black Friday in November. Other retailers are matching Amazon’s sale price, including Best Buy, Target, and Staples.