The Fire TV Stick 4K is on sale for $37.99. That’s $12 off its regular price of $49.99. Some qualifying customers will be able to drop that price down to $29.99 by entering promocode 4KFIRETV at checkout. At $37.99, this is the second best sale price you’ll see for the Fire TV Stick 4K because it only drops lower than this during Prime Day and Black Friday. During those sales it reached $29.99. The Fire TV Stick 4K is the best all-around model in Amazon’s lineup by balancing key features, like 4K, Dolby Vision, and Dolby Atmos, with a great price.