Along with many other devices in today’s Alexa Birthday Sale, Amazon has put the Fire TV Stick 4K on sale for $29.99. This is the same price it was during Prime Day, so if you couldn’t buy it then because you aren’t a Prime Member or you just missed it, here’s your chance to get it for a great price again. At 40% off of the regular price of $49.99, this deal is just $5 more than the lowest price the Fire TV Stick 4K has ever been. If that’s still too steep, consider the Fire TV Stick Lite which is also on sale for $17.99 but remember that you’re giving up TV power and volume controls on the remote. For a full breakdown of all the difference between the 3 Fire TV Stick models, see this article. Also on sale today is the Fire TV Cube for $79.99, if you want to step up to the best Fire TV Amazon has ever released.