Amazon has shared with me that Fire TV now has more than 50 million monthly active users. That number is up by 10 million users from the 40 million figure that was shared less than a year ago in January of this year. This indicates that Fire TV has remained ahead of Roku when it comes to which platform has the most active users. Roku reported last month that they now have 46 million active users.
Amazon often touts the Fire TV as the “#1 streaming media player family” but doesn’t make a habit of regularly revealing the numbers to back up that claim. This latest figure of 50 million active users seems like a direct response to Rokus figures from last month.
An “active user,” for both companies, is counted as an account that has used their device once in the last 30 days. This does not indicate how many total active Fire TV or Roku devices exist in the wild, which neither company has shared figures for.