I’ve been going through news that I didn’t get a chance to cover while I was at CES (and during the miserable week that followed while I was sick with a nasty cold I caught at CES,) so forgive me if some of the next few articles I write aren’t timely. One thing that was revealed last week was the fact that there are “well over” 30 million active Fire TV users. This was told to CNET by Amazon’s head of Fire TV, Marc Whitten. The news is significant because Roku, thought by many to still be the most popular streaming media player platform, announced a few days prior that they had 27 million active users.
Unless another media player manufacturer comes forward with a bigger number, this puts the Fire TV on top of the streaming device market. Figures like these are probably more interesting to wall street analysts than consumers, but it’s nice to know that the platform that most of the people reading this site are using is doing quite well. No matter how much you personally like a device, it’s best that the platform is thriving, so that 3rd-parties continue to support and prioritize the platform.
The Fire TV’s popularity has surely been helped in recent months by the very well received Fire TV Stick 4K. While chatting with Amazon employees at CES, several of them told me that the Fire TV Stick 4K has outsold all 4K-capable Fire TV models that have come before it. That should come as no surprise since the Fire TV 3 relatively unremarkable, to say the least, and the Fire TV Stick 4K is half the price of all other past 4K-capable Fire TV models.
For comparison, and for those interested, my Downloader app has been installed by over 16 million Fire TV users since the app was released a little over 2 years ago. I don’t know how many of those users are actively using the app, so you can’t completely compare it to Amazon’s figure of 30 million active Fire TV users, but it does indicate to me that a significant percentage of users have at least peeked over Amazon’s walled garden.
Look for a major updated to Downloader coming (hopefully) soon, and an all-new unrelated app from me coming even sooner.