Amazon has just put the Fire TV 3 (pendant) on sale for $39.99. This deal is $30 off the regular price of $69.99. The Fire TV has been as low as $34.99 in the past, which was during Prime Day, but this is the lowest Amazon has sold it to non-Prime members. Also on sale today is the Fire TV Cube for $89.99, which matches the lowest price it has ever been.
I tried to use my trade-in credit for $35 for the Fire TV Cube. However, since it was already $30 off it would only allow me a $5 credit. I checked the Fire TV 3, and it would not let me use the credit at all.
Just noticed the software update page for fireTV devices refers to this device as Amazon Fire TV (3rd generation).
$60 for 2 at Best Buy right now