The Amazon Echo Look is on sale for $99.99 for Prime Day. This is the first time the Echo Look has ever been on sale and at 50% off its regular price, it’s a very significant discount. The Echo Look is certainly a very niche device. While it does function as a full-fledged Alexa device that can do nearly everything the Echo or Echo Dot can do, it’s primarily targeted as a fashion assistant. Through its dedicated app, you can use it to catalog your wardrobe and get instantaneous fashion advice to decide which outfit looks better on you. The Echo Look just became available to the general public for the first time last month. Most of Amazon’s devices are already on sale early for Prime Day.