Amazon’s first Alexa device for your car, the Echo Auto, is currently only available for purchase by invitation. Lucky customers with an invite will get 50% off the retail price and pay only $24.99. Some of those early adopters listed their Echo Autos on eBay last week and the first of those auctions just ended at $162.50, with another currently going for $172.50. That’s quite a hefty profit and a sign that people are eager to get their hands on the new Alexa device.
Several more Amazon Echo Autos have popped up on eBay since those first few appeared last week. This could be a sign that Amazon has ramped up invitations or, more likely, it’s just past invited owners being swayed to list their devices by the potential profit to be made. Some Amazon Echo Autos currently on eBay haven’t even been opened yet. Amazon’s limited rollout is likely intended to work out the last few kinks with the new device before it’s made available to everyone. As long as sales are limited, resellers are sure to profit.