Amazon Dash Buttons, the simple push-to-order devices that Amazon essentially gives away, continue to grow in popularity. Today, Amazon has announced that 50 new brands have been added to the Dash button lineup, pushing the total selection north of 150 brands. New comers include Campbell’s Soup, Trident, Cascade, Clif Bar, Mentos, Quilted Northern, and many others. New categories of buttons have also been added, like a toys category which allows you to order Play-Doh or Nerf darts with the push of a button. It’s probably a good idea to place those particular buttons out of a child’s reach.
Amazon says Dash Button orders have increased by over 70% in the last 3 months and a Dash button order is placed every 30 seconds now. In fact, Amazon says that for some items, like Bounty paper towels and Maxwell House coffee, more than half of all orders are now made via Dash Button. Prime members can order Dash Buttons for $4.99 each, which is automatically refunded when the button is used for the first, so it’s no surprise the buttons are growing in popularity since the extra convenience comes at no additional cost to customers.