Amazon has announced their all-new Fire HD 8 tablet. The biggest new feature is that the Alexa voice assistant will make its mobile debut in this new tablet. As for hardware, the new Fire HD 8 features 50% more RAM than the previous generation, at 1.5 GB, and a massive 12 hour battery life. The storage has been doubled to 16GB for the base model and it still includes a microSD card slot for expandable storage needs. It features the same 8″ 1280 x 800 HD screen as before, but Amazon has reduced the processor slightly from a 1.5 Ghz quad-core in last years model to a 1.3GHz quad-core processor in this new model. A slight reduction in some specs in order to reduce the device’s price is starting to be a trend for Amazon, and reduce the price they certainly have. The new Fire HD 8 is just $89.99, which is a significant drop from last year’s $150 price. Preorders are open now and the tablet will ship on September 21st. It’s also available in the UK for £89.99 and Germany for 109.99€.