Along with the all-new 3rd-gen Fire TV Stick and Fire TV Stick Lite, Amazon has announced that Fire TV’s will be getting a completely new redesigned interface. This will be only the second time that the Fire TV interface gets overhauled and the first time since the last one in 2016. The new interface will first come to the new Fire TV Stick later this year and other existing Fire TV models soon after.
A big change being introduced with the new Fire TV interface is system-wide user profiles. User profiles were introduced for Prime Video earlier this year, but the new Fire TV interface brings profile selection to the new home screen, right in the navigation bar which has been moved from the top of the screen to the center.
Up to six user profiles can be configured with the new interface. Each profile will have its own individual content recommendations, viewing history, and watch lists. Amazon also says each profile will have custom “preferred settings,” but they haven’t given any specifics on which Fire TV settings will be linked to profiles. Switching profiles can be done through the aforementioned navigation menu or by voice by saying “Alexa, switch to my profile.” After a bit of setup, Alexa will automatically recognize the voice and switch to the correct profile.
In the new centered navigation menu is a new “Find” option. Navigating to it brings up the search function, as you’d expect, but it also now includes ways to discover new content. This is where you’ll now find the various Fire TV navigation tabs, like Free, Movies, TV Shows, and Apps.
Below these main areas are now various categories you can select to find something to watch. Categories in the screenshots provided include Kids & Family, Sports, Drama, Action, Comedy, Romance, SciFi, Horror, Adventure, and Western.
As you’d expect, there will be a lot of Alexa integration into this new interface. You’ll be able to navigate around by saying “Alexa, go to Live” or “Alexa, go to Find.” Amazon says there will also be a dedicated Alexa Explore area which will display popular Alexa features. It sounds like this will be similar to the Alexa Smarthome Dashboard that Amazon began experimenting with on Fire TVs earlier this year.
There are plenty of unknown aspects of the new Fire TV interface that Amazon hasn’t fully shared yet. They say “you can now jump into your favorite streaming service directly” and that you’ll be able to “scroll over supported apps to quickly peek at what’s inside and begin playback,” but we don’t know what that will look like or how it will work.
As mentioned, the new interface will arrive later this year and come to the new 3rd-gen Fire TV Stick and Fire TV Stick Lite first. Amazon says the new interface will also eventally come to other Fire TV models, but we don’t yet know which ones or when.