Amazon has announced a new hub for live sports coming to the Fire TV home screen. While it’s technically for “sports biggest stage,” this is clearly meant to be for the Olympics, since it goes live July 22, a day before the Summer Olympics start, and will be available for 17 days. The hub is intended to make it simpler to access live streaming sporting events as well as on-demand replays.
Once launched, the hub will feature a row where you’ll be able to find a list of “the most talked-about moments and replays” from the Olympics. This row will be powered by the NBC Sports app. Amazon says the row will be “frequently refreshed with new content” so you may not need to dig through the NBC Sports app to see what’s happening. There will also be a row for original documentaries from Red Bull TV that profile top athletes and how they prepared for the Olympics. You’ll also be able to find sports-themed TV shows and movies.
To fully access the content in the hub, you’ll need a subscription to either NBC Sports, Peacock, SLING TV, YouTube TV, or Hulu + Live TV. The NBC Sports app will grant free access for 30-minutes initially and then allow for an additional 5-minutes per day for each subsequent day.