Amazon and Apple said to be top candidates for NFL Sunday Ticket streaming rights

Amazon and Apple are said to be the two front runners for NFL Sunday Ticket streaming rights for when DirecTV’s current deal expires in 2023, according to Fierce Video. Rights for NFL Sunday Ticket, the league’s out-of-market games service, is said to cost $2 billion per year for exclusive rights. Disney is said to be the other contender, but is reportedly not willing to pay as much as Apple or Amazon. Should Amazon land the deal, it would make Amazon quite the destination for football fans, as Amazon Prime Video already has exclusive rights to all Thursday Night Football games starting with the upcoming 2022 season and running through 2033.

  1. Bob says:

    Great. $220 a yr for Amazon Prime incoming..

    • Mike says:

      That’s what I was thinking, too.

    • There are plenty of Amazon services that cost extra and aren’t included in Prime. If Amazon gets these rights, it will absolutely cost extra and not be included in Prime. At best, Prime members might get a discount. DirecTV charges $74 per month for NFL Sundy Ticket, so there’s no way Amazon would just absorb that into the cost of Prime.

    • Rook says:

      It would be just like any other Prime Video channel that isn’t included with Prime Video, an extra charge per month. DirecTV doesn’t charge every subscriber for NFLST, only the ones who choose to pay for it.

  2. TechyChris says:

    I guess the real question is: Will this be subsidized by commercials?
    If yes, then it should be self-sustaining. If no, then one should expect subscription costs to increase, regardless of whether you watch NFL Football or not. Need, I remind everyone having to pay cable companies for channels we didn’t watch was one of the major factors for “cutting the cord”. This is no different.
    Subscription costs are also increasing due to the enormous production budgets associated with scripted series and movies, whether or not you watch them. The “Rings of Power” is costing Amazon $465 Million for season 1 alone! Plus, Amazon, at least as of last week is still in the running to purchase full movie and gaming rights for “Lord of the Rings” to the tune of $2 Billion!
    All of this will certainly have an impact on subscription costs for everyone. To what degree, time will tell.

  3. Rik Emmett says:

    Why would NFL Sunday Ticket make their service exclusive to any one streaming platform?

  4. Kimberly Corbman says:

    I along with many rual customers are wondering how we will get the NFL Ticket. We have no internet on our Rd. I just changed to Direct TV to be able to get the ticket. Hoping NFL will keep us in mind when they make their final decision on who is able to carry the games.

  5. mrvco says:

    I just can’t quite put Apple and the NFL together in my head. I can’t put Apple and live sports together in my head either. I also thought the NFL’s master plan was to diversify across multiple distribution platforms after the DirecTV exclusive expires rather than putting all of their eggs in one basket.

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