Amazon has added the all-new Moto G Play as the third phone they’re offering exclusively to Prime members. The Moto G Play is priced at $99.99, which is $50 off its non-subsidised version, and slots in right between the Moto G at $149.99 and the BLU R1 HD at $49.99. The Moto G Play is compatible with all 4 major US carriers and features 16 GB of storage, 2Gb of RAM, a 1.2GHz quad-core processor, a 5.0″ 720p screen, and an 8 MP camera. The phone is available for pre-order today and will start shipping September 15th.

In exchange for a savings of $50 over the phone’s retail price, Amazon’s Prime exclusive phones come with lock screen ads and Amazon apps preloaded. The phones are otherwise completely stock and run a nearly stock version of Android 6.0 Marshmallow. Not surprisingly, Amazon says their initial pair of Prime exclusive phones have become their top two best-selling unlocked phones. The ads that Amazon loads are actually not that intrusive, but I’m sure it also helps that both of the initial phones have received the full rooting and TWRP treatment, which removes Amazon’s ads. I expect the same will happen with this new Moto G Play phone.