Amazon has just announced upcoming additional features for Alexa on the Fire TV and Fire TV Stick. A software update “in the coming weeks” will add the ability to launch apps on the Fire TV and Fire TV Stick using only your voice. The example phrases Amazon gives are “Open HBO Now” and “Launch Hulu.” It’s unknown at this point if launching apps with Alexa will work for sideloaded apps like Kodi, but due to the last software update that added sideloaded apps to the Fire TV’s home screen, I’d say it’s likely sideloaded apps will also be launchable with voice commands.
In addition to launching apps with Alexa, you’ll also now be able to launch Amazon videos using voice commands. Amazon says you can say things like “Play Interstellar,” or “Watch Veep” into the Fire TV’s voice remote to begin watching movies and TV shows. This feature only works for videos streamed by Amazon, so you can’t launch videos within apps like Hulu or Netflix using your voice, but it does include Amazon Prime add-on subscriptions like Starz and Showtime.