Target now sells the Fire TV, Fire TV Stick, and other Amazon devices

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Target now sells the Amazon Fire TV and the Fire TV Stick. The retailer stopped selling Amazon products four years ago due to a “conflict of interest” since the two companies compete directly in the retail space. A lot has changed in those four years and Target has now re-evaluated their stance, according to Bloomberg. In addition to Fire TV devices, Target now also sells Fire Tablets and Kindles.

The Amazon hardware is expected to show up in Target’s brick-and-mortar stores soon. This gives Amazon customers 1,800 new showrooms to check out the hardware in person. Target also runs great promotions, like 5% off of everything if you use their Redcard, so this should open up a new avanue for buying discounted Amazon hardware.

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