Amazon’s Echo Look is now available for anyone in the US to buy

A year after it was originally announced, Amazon has now made the Echo Look available for anyone to purchase. Prior to today, you had to request an invite to be allowed to buy Amazon’s “style assistant” camera with Alexa. The Echo Look is a voice-controlled camera that can take pictures and videos of your outfits. You can use it to log your daily looks but its key feature is Style Check, which compares two of your photos and lets you know, through machine learning and human fashion experts, which outfit looks better. You can read my review of the Echo Look when it was first available, but Amazon has continued to make improvements to the device since. The Echo Look is available for $199.99 starting today.

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Amazon Echo Look Review

The Amazon Echo Look is one of the most peculiar devices to be released by Amazon. The general reaction to it reminds me a lot of the initial reaction to the Amazon Echo when it was revealed. Like many, I didn’t think I’d have much use for a voice controlled speaker, but have since really enjoyed having one. So, while I don’t think I have much use for a voice controlled camera or a “style assistant,” as the Echo Look is being called, I picked one up to see if it had a place in my lineup of Alexa devices. Read more ›

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Amazon begins sending out Echo Look invitations


Amazon has started sending out invitations to purchase the Echo Look, their new Alexa powered “style assistant” with a built-in camera and speaker. I’ve just received an invitation myself and other readers have informed me that they received one today as well. While I’m probably not the demographic this device was intended for, nor are most of you, I’ve taken one for the team and bought one to review. Look for an article soon, fashion selfies and all, with my detailed overview and opinions on what is easily Amazon’s strangest device.

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Amazon releases Echo Look “style assistant” camera with Alexa

The Alexa capable camera that I discovered is called the Echo Look and has just been launched. Turns out it’s not a home security camera like I assumed, but rather, an Alexa powered “style assistant” that acts as a smart mirror, of sorts, to rate your outfit. Using your voice, you can use Echo Look to take pictures of your outfit, which can be catalogued in a “lookbook,” shared to friends on social media, or judged for how flattering it looks. Read more ›

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