I imagine that most people who’ve purchased the Amazon Fire TV Cube are eager to set up their new gadget immediately after it arrives, but if you’ve put yours aside for when you have more time, you’ll probably want to get to it out of the box before July 1st. That’s because everyone who activates a Fire TV Cube before 11:59 p.m. ET on July 1st will automatically receive a $10 Amazon Video credit to spend on rentals and purchases of movies and TV shows. Just log into a new Fire TV Cube with your Amazon account by the deadline and you’ll receive an email informing you of the credit. You can read the terms and conditions of the offer here, but the most important thing to know, other than the activation deadline, is that the $10 credit expires on August 31st, 2018.